Diablo Immortal’s Microtransactions Have Made It $24 Million In Two Weeks
Diablo Immortal appears to be off to a strong start, as the mobile-focused take on the Blizzard franchise has generated over $24 million USD in revenue in its first two weeks.
As reported by PCGamesN, industry tracking website AppMagic has shared some interesting tidbits of data for the free-to-play Diablo Immortal alongside the microtransactions details, including that the USA and South Korea have spent the most money and that the game has been downloaded more than five million times.
The US has accounted for 26% of all global downloads and 43% of the previously mentioned revenue. Speaking of revenue, South Korea is in second place at 23% and Japan takes third with 8%.
These impressive numbers were achieved despite many players being upset about the implementation of Diablo Immortal’s microtransactions. Certain players have complained about Immortal’s best loot seemingly being very difficult to get without spending a lot of money, and even then that loot isn’t guaranteed.
In our Diablo Immortal review in progress, we said, “I’ve only just started on my Diablo Immortal journey, but I like what I’ve played so far. The combat feels potent and weighty, with plenty of skill options for building out rounded and fun combat approaches. The story moves along at a brisk pace, opening up new zones steadily, while the many character progression systems ensured that I felt like I was always making progress and growing more powerful.
“And with more than 20 hours of microtransaction-free gameplay behind me, there’s clearly a lot of content to enjoy before you need to consider spending money, so this is very much a game you can try before you buy.”
For more, check out our chat with the devs behind the new game as they talk about this new take on the classic series.
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Adam Bankhurst is a news writer for IGN. You can follow him on Twitter @AdamBankhurst and on Twitch.