Sonic The Hedgehog Runs Amok In Roblox In A Partnership Between Sega And Gamefam
Prolific Roblox collaborators Gamefam Studios has partnered with Sega to bring Sonic the Hedgehog to the Roblox platform. It’s not just a big deal that Sonic is in Roblox, but according to a press release provided to Game Informer, this is the first time a “AAA gaming character has been officially featured on Roblox.”
You can sprint around as the Blue Blur and his friends in a game called Sonic Speed Simulator within Roblox right now. In it, players can level up and increase their speed while running through “multiple unique worlds” and racing against friends for rewards. Those rewards include stat increases, pets, and Sonic character skins to dress up in. Gamefam has weekly updates planned as well as an “exclusive community Sonic the Hedgehog skin” if the game hits 10,000 likes from Roblox players.
“We’ve worked closely with SEGA to create an official Sonic the Hedgehog experience on Roblox that will authentically delight the hundreds of millions of Blue Blur fans around the world,” says Gamefam CEO Joe Ferencz, in a quote shared with Game Informer. “We’re proud that SEGA entrusted our talented team of creators to bring Sonic to the metaverse and deliver the highest velocity, and probably best-looking, game in Roblox history!” Gamefam has also partnered with brands like Sony, Mattel, and Ubisoft on other projects.
The Sonic Speed Simulator page says the game is in a closed beta currently. If you’re interested in running a mile or two in Sonic’s shoes, you can check out this official collaboration here.
For more Sonic the Hedgehog goodness, check out our review of the new film Sonic the Hedgehog 2 from our own Brian Shea. He also spoke with the cast and director of the movie, which you can read about here.